About the Family Entertainment Center Industry
From Bowling and Laser Tag to Go Karts and Trampolines, This Industry is Always on the Cutting Edge of Fun
Family entertainment centers (FECs) are indoor amusement parks that offer a variety of attractions for all ages. The industry traces its roots to bowling centers and themed restaurants, which began offering more entertainment choices, such as arcades and miniature golf, to appeal to a broader demographic.
FECs at a Glance
- FECs appeal to ages 8 to 14 and their parents
- FECs are distinct from destination amusement parks because they’re local and relatively affordable
- North American families go to FECs three to five times a year, spending $12 to $22 per visit, according to the International Amusement Park Association
- August tends to be the industry’s busiest month as families seek out fun activities before school begins
The market remained relatively steady over the years and has seen significant growth in the U.S. thanks in part to exciting new concepts that keep the industry relevant.
Trampoline Trend
Trampoline parks are the latest twist on the traditional FEC.
The indoor trampoline park debuted in the early 2000s, inviting guests of all ages to train like an Olympic gymnast in a 15,000-square-foot facility with wall-to-wall trampolines. Today, there are more than 850 trampoline parks in the U.S. alone, according to the International Adventure and Trampoline Parks Association. Trampoline parks offer different types of programs, including dodgeball, freestyle jumping competitions and even adult fitness classes.
Not Jumping on the Bandwagon
Urban Air Adventure Park occupies its own niche. Part trampoline park, part FEC, an Urban Air facility features not only trampolines of various configurations but a diverse mix of attractions, such as mini golf, go karts, bowling, ropes course, zip lines, laser tag and indoor skydiving. That’s smart because FECs that lean too heavily on one concept are vulnerable to the changing whims of the park-going public. After all, when is the last time you saw a standalone arcade?
Urban Air has risen above the competition by always innovating. We keep our franchisees on the cutting edge of fun by offering the newest and best attractions that foster brand loyalty and repeat visits.
Ready to jump on board? We’re always looking for talented, business-minded people to take our brand further. Contact us today to learn about territories near you!
Hear Directly From Our Owners
-
| Investors
Ken Merideth and David Goodman -
| Owner & Operator - Cool Springs, TN
Lauren Dukes -
| Multi-Unit Franchisee - Waxahachie, TX & Tulsa, OK
Cody Herndon -
| Current Single-Unit Franchisee - Coon Rapids, MN
Brandy Gilbert
-
350+
Parks Open or Under Development
-
3,338,708
Average Park Volume*
-
26.3%
Average EBITDA*
-
0
SBA Loan Defaults