Urban Air Adventure Park, the largest indoor adventure park operator in the world and part of youth enrichment growth-focused platform Unleashed Brands, has been recognized in Entrepreneur’s first-ever ranking of the Top Brands for Multi-Unit Owners. The ranking, which appears in the July/August issue of Entrepreneur magazine and on Entrepreneur.com, identifies the brands with the most appeal for prospective franchisees interested in multi-unit ownership as well as existing franchisees looking to expand their portfolios.
Urban Air Adventure Park is ranked No. 44 on the prestigious list. Currently, 60 percent of Urban Air franchisees are multi-unit owners within the franchise system, with many of the operators coming from a strong retail, management, sales or marketing background before choosing to invest in a franchise.
“We are honored to receive this recognition from Entrepreneur as part of their inaugural ranking of top franchise brands for multi-unit ownership,” said Jay Thomas, Brand President of Urban Air. “This is a testament to our business model that sets our multi-unit owners up for success from the start and helps them to grow their portfolios to open multiple parks over a short period of time.”
To determine the top brands for multi-unit ownership, Entrepreneur asked franchisors questions including whether they offer discounts to franchisees purchasing multiple units, the percentage of their franchisees that own multiple units, the percentage of their brand’s total units that are owned by multi-unit franchisees, the average number of units owned by each franchisee, and lastly, if they sell multiple units or master licenses. According to franchise research and advisory firm FRANdata, 53.2% of all franchise units operating in the U.S. last year were owned by multi-unit owners.
Entrepreneur also factored in each company’s Franchise 500 score, which is based on an analysis of more than 150 data points in the areas of costs and fees, size and growth, franchisee support, brand strength, and financial stability. The 2023Franchise 500® ranked Urban Air as No. 1 in its Adventure Parks/Entertainment Centers category and No. 98 overall, for its outstanding performance in areas including unit growth, financial strength and stability, and brand power.
To view Urban Air Adventure Park in the 2023 Top Brands for Multi-Unit Owners list, pick up the July/August issue of Entrepreneur magazine, on newsstands July 18 or find the list online at https://www.entrepreneur.com/franchises.
Urban Air is the largest indoor adventure park operator in the world with over 20 different attractions such as intense ropes courses, Urban Air’s Sky Rider, Battle Beams, laser tag, dodgeball courts, electric Go-Karting, obstacle courses and more. Every park also offers an easy-to-execute, state-of-the-art, fast-casual café.