Specialty socks sold in September will help fund childhood cancer research through The Leukemia & Lymphoma Society's Dare to Dream Project
DALLAS, Sept. 2, 2025 /PRNewswire/ -- The Unleashed Brands Foundation, the charitable affiliate of Unleashed Brands, the world's leading youth enrichment platform, is teaming up with Urban Air Adventure Park and The Leukemia & Lymphoma Society (now Blood Cancer United) to "Sock it to Cancer" during National Childhood Cancer Awareness Month. Throughout September, families visiting Urban Air can do more than jump and play — they can join together in the fight against childhood cancer.
The Unleashed Brands Foundation, the charitable affiliate of Unleashed Brands, is teaming up with Urban Air Adventure Park and The Leukemia & Lymphoma Society (now Blood Cancer United) to "Sock it to Cancer" during National Childhood Cancer Awareness Month.
From September 1–30, Urban Air will donate 25 cents from every pair of limited-edition socks sold in-park and online to support pediatric cancer research, advocacy, and care. These donations will help accelerate groundbreaking global research, drive policy changes that improve pediatric healthcare, and provide free education, resources, and support services for children with blood cancer and their families. Each pair features "Sock It to Cancer" stamped on the bottom, rallying families to join together and stand with kids in the fight of their lives.
Childhood cancer remains the leading cause of death by disease for children under 14, with nearly 16,000 children and adolescents diagnosed with cancer each year in the U.S. Through the Dare to Dream Project, funds raised will fuel critical research breakthroughs and provide better treatments tailored for young patients.
The Unleashed Brands Foundation was created to give every kid the chance to be a kid. With a focus on supporting at-risk youth and children facing circumstances beyond their control, the Foundation partners with nonprofits that help kids unleash their full potential and become the ultimate comeback kids. As part of this mission, the Foundation has pledged $1 million to LLS's Dare to Dream Project over the next five years.
"Every pair of socks has the power to spark hope," said Michael Browning Jr., CEO of Unleashed Brands and Co-Founder of the Unleashed Brands Foundation. "This program turns a simple purchase into hope for families facing their toughest battles, and guests can wear these socks with pride knowing they've made a real difference for children in need."
The Sock It to Cancer campaign complements Urban Air's ongoing Round Up for Charity initiative, which invites guests year-round to round up their purchase or make a donation at checkout. Together, these efforts provide families with simple, meaningful ways to give back while enjoying unforgettable experiences at Urban Air.