High-growth momentum for largest indoor adventure park brand continues; on track to surpass 300 locations by 2028

Celebrate the grand opening of the 200th Urban Air location in Lawrence Township, N.J. with a special event this Saturday, April 26 complete with giveaways, prizes and fun for the entire family

DALLAS – April 23, 2025 – Urban Air Adventure Park, the world’s preeminent indoor adventure park operator and part of the youth enrichment growth-focused platform Unleashed Brands, is celebrating the opening of its 200th location in Lawrence Township, N.J. This milestone reflects the continued growth of Urban Air and the strength of its franchise model, which attracts both multi-unit operators and single-unit business owners who are passionate about bringing a high-energy destination for family fun to their communities. To mark the occasion, the Lawrence Township location will host a special ribbon cutting and grand opening event on Saturday, April 26 with opportunities to score one-of-a-kind giveaways, prizes and birthday parties.

Since opening its first location in 2011, Urban Air has evolved into the largest indoor adventure park brand in the country with more than 20 unique and patented attractions, such as Urban Air’s Sky Rider, Adventure Slides, Battle Beams, laser tag, dodgeball courts, electric Go-Karting, obstacle courses and more. Parks nationwide also feature a fast-casual café, perfect for refueling after fun-filled adventures, offering freshly prepared pizza, snacks, drinks and iconic ICEEs.

“Urban Air started as a true family business, founded with my mom, dad, and wife in Texas. Today, thanks to the passion and dedication of more than 160 incredible franchise owners and our home office team, we’re proud to serve over 20 million kids each year,” said Michael O. Browning Jr., Founder and CEO of Unleashed Brands. “That impact fuels us every day—and with even more parks set to open in new markets next year, we’re excited to bring the Urban Air experience to even more families across the country.”

With more than 38,000 square feet of space, the new Urban Air in Lawrence Township will offer a complete line up of one-of-a-kind attractions geared towards all skill levels, including the Spin/Flip Zone Bumper Cars, the Leap of Faith, Laser Tag, DropZone, Sky Rider and many more. And, in honor of its 200th location, the local park is hosting a variety of special celebratory grand opening promotions and activities for parkgoers to enjoy, including:

· A live DJ

· Appearance by the local fire department

· An official kid Dance Off to win a FREE birthday party

· Face painting and balloon artists

· Complimentary donuts

· The BIG $50,000 Play Experience – stop by and register to win! One lucky family wins four Platinum Passes to the park for the next 360+ days, one FREE ICEE every time you come to the park per family member, FREE park rental on an agreed upon Monday evening from 4:00 p.m. – 8:00 p.m. and more. Drawing will be held at 12:30 p.m., must be present to win and no purchase necessary to enter.

“Opening an Urban Air was a natural choice for us, not just because of its proven success and national reputation, but because the mission aligns perfectly with our values: family, fun, health, and community,” said Geoff Butler, part owner of Urban Air Lawrence Township, New Jersey. “Our goal is to make this park a hub for local families to connect, celebrate, and stay active together.”

On Friday, April 25, from 5:00 p.m. – 8:00 p.m., there will be free park play open to teachers, first responders and their families. The ribbon cutting and grand opening will take place on Saturday, April 26 starting at 8:00 a.m., when a live DJ will play for those waiting in line early, followed by local performers, on-site dance contests and more. Doors will open at 10 a.m.

For more information and details on any of Urban Air’s 200 parks, including the newest location, please visit UrbanAir.com.

To learn more about franchise opportunities with Urban Air, including available markets and investment details, visit UrbanAirFranchise.com.

About Urban Air Adventure Park

Urban Air Adventure Park is the Nation's #1 destination for family fun, featuring a variety of attractions perfect for all ages. The award-winning national franchise brand is the largest adventure park operator in the world with more than 350 parks open or under development. Urban Air, founded in 2011, was in search of a higher purpose to help kids have fun while achieving activity goals that enhance their social and physical skills. For more information visit www.UrbanAir.com.

About Unleashed Brands

Unleashed Brands currently includes portfolio brands Urban Air, The Little Gym, Sylvan Learning, Snapology, XP League, Class 101, Premier Martial Arts and Water Wings Swim School. The platform was founded to curate and grow a portfolio of the most innovative and profitable franchise brands that help kids learn, play, and grow. Over the last 10 years, the team at Unleashed Brands has built a proven platform for scaling businesses focused on serving families. Its mission is to impact the lives of every child by providing fun, engaging, and inspiring experiences that help them reach their full potential. For more information, visit UnleashedBrands.com.