Urban Air Forms Unleashed Brands

The team behind Urban Air Adventure Park, the world’s preeminent indoor adventure park, today announced the formation of Unleashed Brands – a new global growth-focused platform that will curate and expand a portfolio of brands to provide safe, fun and enriching environments that help kids learn, play and grow. As part of this new venture, Unleashed Brands has acquired Snapology, the premier franchise brand offering STEAM programs for kids. Under the Unleashed Brands platform, Urban Air and Snapology will join forces to provide kids of all ages with fun ways to learn and play. Details of the transaction were not disclosed.

“As we look for ways to strengthen our portfolio of brands, Snapology presented as a strong, strategic fit with programming that allows our founding company, Urban Air, to expand its offerings into STEAM education, something that is extremely important in the development of young minds,” said Michael Browning, President, and CEO of Unleashed Brands and Founder of Urban Air. “Urban Air and Snapology will join forces in an effort to create additional offerings for their Guests and revenue opportunities for Franchisees by offering Snapology classes, camps, and birthday parties from within Urban Air locations. As a fast-growing, dynamic brand with a dedicated purpose, we are thrilled to welcome the like-minded Snapology team to the family and look forward to continuing providing kids with the best-in-class learning experiences”

Snapology provides kids with courses around STEAM (Science, Technology, Engineering, Arts, and Mathematics) learning, all of which are performed by Snapology-trained and experienced professionals. As part of Unleashed Brands, Snapology will leverage space throughout Urban Air Adventure Park giving the Snapology brand a permanent home to deliver its world-class camps, birthday parties, and STEAM courses.

“After learning about Michael’s vision for the portfolio brands, our decision to join the Unleashed Brands team was an easy one. Snapology’s alignment with Unleashed Brands will provide us access to other thought leaders in the children’s enrichment franchise space and the ability to leverage support and dedicated resources that will allow us to increase the value we bring to our franchisees and the families we serve,” said Laura Coe, Co-founder of Snapology.

Unleashed Brands will function as the parent company supporting growth-oriented brands geared at furthering child and adolescent development in three core areas – Learning (Science, Technology, Engineering, Arts, and Mathematics), Playing (Celebrating, Escaping, and Connecting), and Growing (Music & Arts, Martial Arts, Swimming, Sports). This new venture will look to continue acquiring, integrating, and scaling best-in-class experience-based consumer brands as they are identified.

Browning continued, “With the launch of Unleashed Brands, we have begun to realize our vision for a multi-branded, multi-sector portfolio of family-focused brands that consumers can truly trust. Now that we have launched Unleashed Brands and completed Snapology’s acquisition, we look forward to further building out the brand and sharing any future developments on the horizon with our customers – all while providing fun, engaging, and inspiring experiences that help kids become who they are destined to be.”

Unleashed Brands is backed by a management team with over 50 years of combined consumer industry experience, born out of the proven expertise and existing infrastructure of Urban Air, a family entertainment industry leader. Urban Air has developed a proven business model focused on serving families over the last 10 years. Ranked #1 in the Entertainment Category by Entrepreneur for two years in a row, Urban Air continues to rapidly expand across the country and will continue to operate under its current brand.

To learn more about Unleashed Brands and current opportunities, please visit

About Urban Air

Urban Air is the preeminent indoor adventure park and the market leader in location-based entertainment. The Dallas-based entertainment Company pioneered the adventure park concept and is the largest adventure park operator in the world. Urban Air’s purpose is to help kids have fun and aim higher, achieving those things that they never thought they could do. For more information on the Company and franchising opportunities, please visit

About Unleashed Brands

Unleashed Brands was founded to curate and grow a portfolio of the most innovative and profitable brands that help kids learn, play and grow. Over the last 10 years, the team at Unleashed Brands has built a proven platform and know-how for scaling businesses focused on serving families. Its mission is to impact the lives of every kid by providing fun, engaging, and inspiring experiences that help them become who they are destined to be. For more information, please visit

About Snapology

Founded in 2010, Snapology is the #1 children’s enrichment franchise in the country, giving children the opportunity to learn through play with more than 80 enriching, interactive STEAM and STEM programs. With over 165 locations in the U.S. and Internationally, Snapology is quickly growing and impacting children throughout the world with their balance of educational enrichment, social development and fun. For more information about Snapology including franchise opportunities, please visit