Urban Air Adventure Park, the largest indoor adventure park operator in the world and part of the children’s franchise growth-focused platform Unleashed Brands, announced today it had a record-breaking year with 63 franchise agreements signed and three new parks opened in 2021. The company posted nearly $440 million in systemwide revenue, representing more than $2.8 million per park, fueled by families looking to reconnect and celebrate special occasions with others after a year of social distancing and isolation during the pandemic. Driving a significant portion of that success were nearly 225,000 birthday parties booked at Urban Air parks, generating nearly $90 million, an all-time high for that revenue stream.
Urban Air’s total number of open parks now stands at 153, and the recently secured franchise agreements bring the brand’s total number of locations in development to 112, dozens of which are expected to open in 2022. Company executives expect the demand for family entertainment services like that which Urban Air offers will continue to boom in the coming year as families look to resume a sense of normalcy and seek fun, enriching experiences for their kids to learn, play and grow.
“We are extremely proud of how our dedicated franchisees and the brand have bounced back from the challenges of 2020 with a 2021 for the record books,” said Jay Thomas, CEO of Urban Air Adventure Park. “With the family entertainment industry on an upward trajectory, and now being a part of Unleashed Brands, the Urban Air team is excited to open even more parks in 2022 and make the brand a household name for every family.”
To continue this momentum, Urban Air is seeking driven leaders to impact their communities through social interactions, exercise, and elevated play for each kid that walks through their doors.
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